An incredible journey of two brothers Vijay and Ajay Shah who ventured onto a road less taken to carve their own path to success. With an in-depth study of precious stones and diamonds, they soon became leading traders. This first of many milestones was only to encourage them to set their goals higher. Their inherent sense of luxury, keen eye for the extraordinary and boundless creativity led them to become the pioneers in jewellery making.

Translating the client’s dreams and desires into bespoke pieces of jewellery with inimitable perfection continues to remain their key to success. In the early 80s they supplied handcrafted diamond jewellery to New Delhi, a milestone that defined their position in the industry. By the end of that decade they retailed from their first flagship store in Bandra, Mumbai. The success of the first store was soon followed by another store – on Hughes Road, Mumbai, which remains their largest store today.

The founders pay utmost attention to overlook progress of their designs at every stage of production and maintain the highest standards. The level of excitement of seeing the finished piece remains a constant. Trust, design and craftsmanship are the soul of Vijay Jewellers since inception.

Ajay Shah

Vijay Shah


Designing with flawless clarity diamonds of perfect polish and symmetry, we have gathered years of knowledge and expertise to create exceptional pieces of jewellery.

When you buy at Vijay Jewellers, it is more than a piece of jewellery you take home – it is a promise assuring you of the quality and craftsmanship at its finest. For us, trust is the core of our relationship with clients. This has led to our ever-growing Vijay Jewellers family of incredible clientele who have invested in our carefully crafted designs through generations.